New Unlimited Prepaid Plan to be Announced by Verizon Wireless
Verizon Wireless is continuing its aggressive competitive strategies by introducing a new unlimited prepaid plan that will cost $50 for unlimited talk, text, and web. Verizon is attempting to expand the attractiveness of prepaid plans with this new deal. In the past prepaid plans have been marketed to lower income customers but with more attractive phone and plan options Verizon is attempting to change this stereotype.
Verizon Wireless will introduce a new unlimited prepaid plan nationally this week, taking on rivals Sprint Nextel Corp. (S) and MetroPCS Communications Inc. (PCS) as they continue to add customers seeking contract-free service.
Verizon Wireless will begin offering the plan–which includes unlimited talk, text and Web use for $50 a month–on Thursday, said spokeswoman Brenda Raney. In addition to Verizon stores, it will be sold at Best Buy Co. (BBY), Wal-Mart Stores Inc. (WMT) and Target Corp. (TGT) locations.
Verizon is making the push into unlimited prepaid plans as the category drives customer growth on Sprint’s Virgin Mobile and Boost brands, as well as MetroPCS. Prepaid plans, which have historically been marketed to lower-income customers, are becoming more attractive as the cost declines and phone choices improve.
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